In the previous article, we learned that Sensors Analytics provides solutions to the pain points of "low efficiency in data work" for enterprises. It includes allowing business personnel to independently obtain data and analyze and solve problems without requesting support from product/data engineers.
Below we will explain the role and function of Sensors Analytics in specific roles and problems.

1. Assisting various roles in achieving self-service analysis

Sensors Analytics supports data analysis for various roles such as product, operation, channel delivery, and technology field personnel, and provides solutions to the following analysis and evaluation problems.

1.1. Supporting product evaluation and improving conversion rates

As product planners, the product role focuses on whether the process settings and function design of the product provide users with a good experience and ensuring that users fully experience the core value of the product. The actual problems faced by the product role include the following:

How to evaluate the effectiveness of features
How to evaluate content popularity
How to improve core process conversion
How to optimize product experience
How to evaluate feature retention
How to optimize newcomer guidance to improve retention

1.2. Supporting operations to achieve user segmentation for precise marketing

The operations role focuses on the current situation and changes in user composition, and analyzes the activity and attrition of users from a behavioral perspective. Different user segments are set up to provide incentives based on strategies to improve the core key indicators of the product. The actual problems faced by the operations role include the following:

How to evaluate user composition
How to improve user retention for subsequent visits
How to evaluate the retention performance of new/old users
How to evaluate the impact of different ad positions on promotion effectiveness
How to evaluate the impact of activity operations on user activity

1.3. Channel monitoring supports the "quantity" and "quality" of new customer acquisition

Channel roles focus on the quantity and quality of new customer acquisition, comparing the ROI of different channel investments.
The actual problems faced by channel investment include the following:

How to evaluate the number of new customers acquired through different channels
How to evaluate the quality of new customers introduced by channel promotion
Whether there are differences in subsequent behavior performance among users introduced by different channels

1.4. Provide solutions for data collection technicians

Technical roles focus on how to quickly, accurately, comprehensively, and completely complete data collection and access, fully understand the analysis needs of business personnel, and collaborate to complete the task of increasing product metrics.
The actual problems faced by technicians include the following:

How to collect data
How to implement data tracking across multiple platforms
How to import existing historical data
How to improve efficiency, avoid repetitive development, and reduce R&D investment

In the next article, we will use the e-commerce industry as an example to demonstrate how SensAnalytics uses various analysis functions to assist product, operational, and channel colleagues in quickly understanding the current situation and identifying problems.