Basic Concepts
|
Collect
Sensors Data World is an enterprise-grade Customer Data Platform (CDP) that provides comprehensive data access, data modeling, basic data processing, and data access capabilities for upper-level businesses. It is dedicated to helping enterprises solve data silo problems, establish unified user, customer, and product profiles, and drive customer operations through data, assisting enterprises in achieving digital transformation.
Core capabilities provided by Sensors Data World include:
- Data Access: Supports comprehensive data access, metadata management, data modeling, data quality management, and other related content using the Sensors system. This is a prerequisite for upper-level business data processing, insight analysis, and marketing.
- Data Processing: Supports processing data into tags, segmentation, and the use in analysis and marketing scenarios, constructing a 360° panoramic view of users to improve the efficiency of insight analysis and the effectiveness of refined operations.
The following introduces some basic concepts: User Tags, User Segments, Single User Panoramic View.
1. User Tags
Feature markers produced by processing user attribute information, behavior information, and business information. Their values are highly summarized, mutually independent, and exhaustively enumerable. Tags in the data structure contain tag names and corresponding values.
At the same time, because tags are high-level summaries of users, their threshold ranges often adjust with changes in user distribution. When tag creation rules change, the change history of the tags has version records.
Tags can be created through rule configuration, manual marking, or routine marking. When an enterprise has its own tags, it can use import tools to import user tags into the system.
User tags are generally created and maintained by a professional data team to ensure the uniqueness of statistical caliber within the overall system.
2. User Segments
A collection of users formed from multiple users, which can be obtained through analysis models, rule filtering, etc..
When creating user segments individually, rules can be configured, or users can be directly created by uploading files to match user IDs/other user attributes.
3. Single User Panoramic View
Aggregates user accounts, attributes, tags, and behavior events information to build a comprehensive, multi-dimensional 360° user profile, helping enterprises better understand customer needs and behaviors to achieve personalized marketing and services. View templates can also be customized according to different business needs to improve information readability.
Note: The content of this document is a technical document that provides details on how to use the Sensors product and does not include sales terms; the specific content of enterprise procurement products and technical services shall be subject to the commercial procurement contract.
